Lovidra is the latest generation of intimate serum, composed of 3D hyaluronic acid and vitamin E derived from a precious natural source: rice bran oil and in its free form as tocopherol.

Lovidra represents the only accurate intimate cosmetics available today. This product is designed for daily, morning and evening application to the vulvovaginal area, to keep it healthy, youthful, and pleasing.

The combination of three different molecular weights of hyaluronic acid, compound with advanced biotechnologies, makes the serum particularly suitable for deep nourishment, hydration, and lubrication, as well as providing structural support to the outer areas of the labia minora and majora. Vitamin E nourishes, repairs, and protects especially the epithelial area. At the same time rice bran oil provides additional vitamin E while ensuring external lubrication, essential during sexual intercourse.

Lovidra is therefore recommended for cases of dryness, itching, vaginal burning, dyspareunia. In addition ongoing studies are demonstrating its utility in treating vulvodynia. However, Lovidra should not only be seen as a remedy for menopausal symptoms, vulvovaginal dystrophy or atrophy but rather as a genuine daily skincare routine, regardless of specific concerns. The focus of the product is to care for the genital area with the same interest we have for the skin of any other part of our body. This skincare routine should be done daily, starting from a young age, to maintain tissue tone and elasticity.

Professor Pucci Romano has called Lovidra an “inclusive” product https://www.tiktok.com/@_skineco_/video/7378454563197652257?lang=it-IT because it can be used by everyone: women of all ages, men, and people of all sexual orientations.

The benefits it offers for the genital areas are equally advantageous for the anal area.

Using Lovidra means taking care of your intimate area every day.