Product design
Third party
EIDON salus’ core business is best represented by the design and marketing of the product. The company works in the nutraceuticals, medical devices and cosmetics field. Thanks to thirty years of “know-how” of the scientific technical staff, today EIDON salus can boast products such as sublingual hyaluronic acid. This product stems from constant research aimed at application of innovative biotechnologies with active ingredients consolidated for efficacy and safety.
At the service of other companies
At the beginning EIDON salus designed and produced natural goods, which it then introduced on the market on its own. This drew the attention of industry experts to the company’s ability to launch new products while maintaining very high-quality standards. As a result, other companies started demanding product designs from EIDON salus. This led to the development of a new area of expertise, which has become an integral part of their turnover: contract processing. Designing and developing a new product requires multifaceted skills. Therefore attention should be paid to various factors, all of which are important for the success of a natural product.
The market and therapeutic needs
Efficacy and safety might seem the first elements to start with; however, it is essential to start with the analysis of the market, the possible therapeutic gaps and especially the real needs of doctors. Therefore EIDON salus has a team of medical consultants who work together to develop the design of products. Furthermore the company always considered external consultants’ point of view along with the one of experts specialized in the field in which a project is being developed. The collaboration phase with the medical staff is not limited to the initial phases of the project but continues for almost the entire duration of it.
Substances to be used and biotechnologies
Once the functional target of the product is agreed, the work is focused on researching raw materials and identifying active ingredients, evaluating their quality and titration. Working with natural active ingredients derived from botany or nutraceuticals, it is common to deal with substances that are potentially very effective but sometimes are significantly affected by metabolisms of the human organism, which can greatly diminish their therapeutic power.
Indeed, body temperatures, digestive or hepatic metabolisms and other mechanisms can inactivate the natural therapeutic capabilities of certain active ingredients. Biotechnologies now become relevant; as they are natural and capable of protecting and enhancing certain substances.
Compliance
Other aspects that require careful attention are: the compliance of the end user, the size of the pills, formulation in sachets or sticks, the taste, and the consistency of a liquid in the mouth. These are all possible elements of concern for costumes. A natural medicine can be very effective, but if the patient or user does not find it pleasant to taste or easy to take, the product will not be successful.
The complete formulation
However, one cannot pay the utmost attention to active ingredients and patient compliance while adding potentially harmful excipients and conservatives. These substances are indeed essential for the creation of a natural drug which cannot be overlooked; but they cannot be added in a standardized way as happens in some production workshops. Conversely, each of these substances must be chosen for its specific features so that the naturalness of the final product is not compromised. EIDON salus, as the central objective of product manufacturing, wants to make use only of what is strictly necessary to the product, without adding elements such as flavors or excipients just to satisfy certain tastes or reduce production costs.
Packaging and validations
Other essential elements that require adequate attention are: the number of units to be included in a package, the unit/cost ratio, and the final packaging. Packaging now represents an essential part of the product. Indeed when the product is seen in a pharmacy or on the online shop, the consumer is already influenced by its external case. That is why it is so important that the packaging suggests efficacy and safety at its first sight. Packaging also provides a lot of information about the way a natural product is produced, which is not a detail to be underestimated. EIDON salus produces in workshops controlled and validated by the American FDA: the world’s highest health authority. The packaging of EIDON salus nutraceuticals, indeed presents the symbol of this international organization. EIDON salus dedicates significant attention to sustainability and to the planet; therefore the production process, the choice of substances and the packaging meet this other essential requirement.
Communication and sales
The topic of product communication has always been a key element for success. First of all, for optimal communication, it is necessary to have an extensive knowledge of the product itself, which only those who designed it possess. This knowledge must be supplemented with specific skills, techniques, and a variety of other tools. EIDON salus progressively developed all these skills, enabling the company to communicate and sell through traditional distribution channels as well as the most modern virtual ones.
Designing, planning, producing, and selling a natural product is EIDON salus’ daily job, which performs efficiently and maintains high quality.
